ADELINE KNOX COUTURE

The Ultimate Symbol of Taste

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Portrait of the founder in the Adeline Knox atelier

Personal Profile

Nationality：
Singapore
Residence：
Los Angeles, California
Date of Birth：
28 March 1987
Name：
Serena Lim
Occupation：
CEO

Serena Lim graduated from the Institut Français de la Mode (IFM) in Paris, where she majored in fashion design, womenswear design, fabrics and draping, fashion styling, and luxury brand management, receiving systematic training in fashion creativity and brand strategy. In 2019, she co-founded the Adeline Knox fashion design studio with her close friend Jasmine Goh. The studio combines modern aesthetics, refined tailoring, and high-quality craftsmanship to create fashion pieces for modern women that embody elegance, personal expression, and practicality. As the studio's founder and creative director, she oversees the overall design direction, collection development, brand visuals, and creative strategy. She is committed to expressing an independent, confident, and charismatic feminine style through meticulous tailoring, carefully selected fabrics, and timeless design details.

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Elegance and Sensual Charm

DESIGH CORNER

Designer hand-sketching a polka-dot couture dress with marker pens on the drafting table
Designer drawing a rose botanical illustration on a tablet with stylus
Hands cutting a paper pattern with heavy tailor shears and wrist pincushion
Selecting a pearl from a box of beads beside a lilac fabric swatch
Designing floral fabric artwork on a tablet surrounded by rose mood boards
Atelier draping a rose-print gown on the dress form during fitting
Hand colouring a floral couture gown illustration on the design desk
Matching a hand-beaded tweed swatch against textured fabric curtains

Luxurious Ultimate Beauty

Lavender floral lace halter couture gown with sculpted satin puff sleeves and a flowing train
Adeline Lavender View
Ice blue crystal beaded couture gown with a sheer tulle skirt and trailing floral applique
Adeline Crystalline View
Silver beaded couture mini dress with tiered tulle ruffles and a long lilac satin train
Adeline Frostlight View
Silver web-pattern beaded couture gown with a sheer tulle cape
Adeline Silversheen View
White pearl-beaded couture gown with soft feather sleeves
Adeline Opaline View
Ivory satin mermaid couture gown with a sculptural rose peplum and tulle cape
Adeline Rosebud View
Black and silver satin couture gown with a beaded swirl bodice
Adeline Monochrome View
White feathered couture gown with a dramatic hooded feather cape
Adeline Featherlight View
Pale seafoam couture gown with a beaded bodice and draped satin cape
Adeline Mistgreen View
Lilac sequined couture gown with voluminous tulle ruffle sleeves
Adeline Lilac Fringe View
Grey-blue floral lace couture gown with a layered tulle overskirt
Adeline Sapphire Bloom View
Ivory satin corset bridal gown with a lace mermaid skirt and tulle veil
Adeline Reverie View
Azure tiered tulle couture ball gown with crystal floral embellishments
Adeline Azure View
Silver scalloped beaded couture ball gown with a crystal neckline
Adeline Constellation View
Ivory off-shoulder satin bridal gown with a floral applique veil
Adeline Ivory View
Champagne crystal corset couture ball gown with a full tulle skirt
Adeline Pearl Cloud View
Blush pink tulle couture ball gown with rose applique detailing
Adeline Blush View
Silver beaded couture ball gown with an ornate crystal crown and full skirt
Adeline Crown Jewel View

ADELINE KNOX COUTURE

Adeline Knox was founded on a singular belief: true luxury is not about being seen, but about being understood. Created for women who value discretion, individuality, and exceptional craftsmanship, our private design house approaches every garment as a deeply personal expression of the woman who wears it. We consider her lifestyle, proportions, presence, and preferences before a single line is drawn, allowing each piece to feel effortless, intentional, and entirely her own. We do not design for trends or mass recognition; we design for permanence, refinement, and quiet distinction. By working with a limited number of private clients, Adeline Knox preserves the time, attention, and intimacy that true bespoke requires. Our purpose is simple: to create clothing for those who have nothing to prove, yet understand the value of being considered in every detail.

The Fabric Library

Fabrics of Distinction

Ivory silk charmeuse fabric draped in soft lustrous folds
Silk Charmeuse
Deep black silk velvet with rich plush pile
Silk Velvet
Soft beige cashmere knit with fine fibres
Cashmere
Champagne beaded Chantilly lace over sheer tulle
Chantilly Lace
Blush pink silk brocade woven with a floral damask motif
Silk Brocade
Ivory tweed woven with shimmering gold metallic thread
Metallic Tweed

Design Team

Serena Lim, CEO

Serena Lim

CEO

Serena Lim was born in Singapore and graduated from the Institut Français de la Mode (IFM) in Paris, where she specialized in fashion design, womenswear, and luxury brand management. Her formal education in fashion shaped her distinctive appreciation for exceptional craftsmanship, timeless silhouettes, and understated elegance. In 2019, she co-founded Adeline Knox with her close friend Jasmine Goh, driven by a shared vision to redefine modern luxury through distinctive design. Under her leadership, the studio combines refined craftsmanship with personalized design to create exclusive fashion pieces for clients who value exceptional quality, individuality, and timeless beauty.

Jasmine Goh, Partner

Jasmine Goh

Partner

Jasmine Goh was born in Bukit, Singapore, and graduated from the Institut Français de la Mode (IFM) in Paris, where she specialized in fashion business, luxury brand strategy, and brand development. In 2019, she co-founded Adeline Knox with her close friend Serena Lim, bringing expertise in business strategy, brand positioning, and luxury client relations. As a partner, Jasmine plays a key role in shaping the studio's long-term vision, developing strategic partnerships, and cultivating meaningful relationships with high-end clients. By combining keen business insight with a refined appreciation for aesthetics, she continues to strengthen the studio's brand value, professional reputation, and commitment to exceptional service.

Park Yeon Ryeon, Creative Director

Park Yeon Ryeon

Creative Director

Park Yeon Ryeon was born in Seoul, South Korea, and studied at Parsons School of Design in New York, pursuing fashion design and art and technology. Between 2010 and 2013, she completed her studies in these disciplines, earning a Master of Fine Arts degree and a bachelor's degree in Art and Technology. In 2020, she joined Adeline Knox at the invitation of her close friend Jasmine Goh, bringing a distinctive artistic perspective, a keen eye for luxurious textiles, and an unwavering commitment to exceptional craftsmanship. As Creative Director, she oversees the studio's creative vision, collection development, and overall design direction, transforming artistic inspiration into fashion pieces that balance individuality with refined elegance. She believes that true luxury lies in the perfect harmony of masterful craftsmanship, personal expression, and timeless aesthetics.

Scarlett Meyer, Operations Director

Scarlett Meyer

Operations Director

Scarlett Meyer was born in San Diego, California, and graduated from Seattle University with a degree in business management. Drawing on her professional experience in luxury brand operations, client experience, and organizational management, she joined Adeline Knox in 2021 to oversee the studio's operational strategy and service standards. She manages internal workflows, coordinates client service systems, and ensures that every stage of the bespoke experience is delivered with professionalism, precision, and discretion. Her commitment to operational excellence creates an efficient working environment for the creative team while ensuring that every client receives seamless, attentive, and highly personalized service.

Contact

Get in Touch

Address

Manhattan Beach Boulevard, California

Phone

+1 (213) 401-0673

Email

Jamine032887@gmail.com

Business Hours

Mon – Fri: 9:30am – 5:30pm · Sat: 10:30am – 3:30pm

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